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Pitney Bowes / Porsche
Business Challenge:
Win Porsche account by demonstrating ability to create a new marketing portal that will empower dealer advertising with varied, brand-compliant media.
Win Porsche account by demonstrating ability to create a new marketing portal that will empower dealer advertising with varied, brand-compliant media.
Creative Challenge:
The RFP arrived leaving only 5 working days to create the proposal, SOW, demo marketing portal, and creative elements.
Solution:
Develop a demonstrative campaign, themed PASSION, that includes a website, direct mail, p-URL, dealer kit with FAQs and other items.
Results:
Pitney Bowes won the account and the portal helped more than 200 dealers go to market easily. When Porsche NA awarded the account, the head of the Pitney Bowes Marketing Solutions Division told me "Sales will get the glory, but your team landed the account!"
Pitney Bowes won the account and the portal helped more than 200 dealers go to market easily. When Porsche NA awarded the account, the head of the Pitney Bowes Marketing Solutions Division told me "Sales will get the glory, but your team landed the account!"
Dealer Kit
^ The demo dealer kit included highly personalized materials delivered in a "Glove Box" that contained a welcome letter, quickstart guide, FAQ sheet, co-op program guide, a printed sample of a personalized direct mail piece, a functioning PURL (website) to enroll in the program and a confirmation email. The box also included a pair of premium leather driving gloves to complete the theme. Responsible art direction/graphic design and copywriting.
Printed Materials
^ New business pitch items unified by the "PassiON" theme included personalized direct mail, Powerpoint presentation, sample program collateral, a functioning PURL (website), and confirmation email which demonstrated the consumer program experience. Responsible art direction/graphic design and copywriting.
Website/Portal
^ The working prototype dealer portal had to strictly follow Porsche brand standards as well as deliver on the promise of a positive user experience. Responsible art direction and UX/UI.
PURL Microsite
^ Porsche NA: Personalized URL (PURL) invitation. Responsible for art direction/graphic design.
Email
^ Porsche NA: Confirmation email, and reminder email for dealer event. Responsible for art direction/graphic design.
